Pick up most marketing books today and they are still teaching fear based tactics. The idea still widely practiced is that a  successful marketer will make the consumer believe that he needs the product, that his or her life would not be complete without the product, this tactic plays off of peoples fear and insecurities. [...]

Timothy Ferris’ simple yet in some ways groundbreaking book the four hour work week made the idea of a cheap to set up internet business an extremely viable path for many, his book and blog have some very clever ideas on time management and business. What I like about Tim is that he really practices [...]